Emily Oberg's Goal With First Sporty & Rich Store? To Make Fashion Less Stressful

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When Emily Oberg launched the Sporty & Rich Instagram in 2015, her plans for the mood-board-formatted account never included starting a full-fledged brand. Eight years later, Oberg is preparing to open the ready-to-wear label’s first brick-and-mortar location in New York City’s Soho …

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